SIMPLICITY IN LOGO DESIGN

To many times I have notice a lot going on in a logo design, more then two colors, multiple visuals (icon / symbol ) and far to many fonts used. By doing this the designer or client doesn’t realize this strays away from the true purpose of a logo. While going to school for my Associates in Specialized Technology in Multimedia my 3D animation teacher always use to say “Keep it Simple Stupid” by doing this the logo will remain timeless and memorable which are two key elements to remember while designing a logo.

SIMPLE IS MEMORABLE

Nikey Logo

“Nikey Logo, All Right Reserved to Nike and image is used for Demonstration purposed only”

McDonalds Logo

“McDonald’s Logo, All Right reserved by McDonalds… Imaged used for Demonstration purposes”

 

 

 

 

 

 

 

 

A logo that has a complicated design will be far less likely to be remembered or recognized vs it’s simple logo counterpart. For example take the Nikey swoosh or the McDonald’s arches, both simple yet recognizable shapes and both have been around for a long time.

LOGO DESIGN MUST STAND THE TEST OF TIME

Well designed logos are clean, simple and timeless. When business evolves the one thing that must still hold it’s relevance is a logo, over time a logo can be tweaked a little here and there but still must keep it’s original form to remain effectiveness. Clean and simple designs allow for small changes while still holding a recognizable icon. A logo can be used in many different medias such as billboards or business card, it can be display in small or large sizes, different colors, a logo must be versatile and complicated details can get lost if shrunk to a small size which is one of the most important reason for SIMPLICITY IN LOGO DESIGN!

As always I look forward to the expertise of other designers and look forward to reading your comments on the topic of Simplicity in Logo Design.

 

7 Comments

  1. Val

    May 2, 2016

    Great advice worth remembering when thinking of logos. Some logos looks so simple but it actually took a lot of thought to come up with those simple yet memorable logos.

    It also is applicable to colors. Popular logos have one or two colors.

    In the end, it is better to consult professionals when thinking of logos. Their designs may look simple, yet it the one that gets the job done of having your product or service remembered by consumers.

    • Salvatore Jenkins Jr. author

      May 3, 2016

      I’m glad the article is informative and hopefully the information can help inspire not only up-incoming designers but also give clients the knowledge needed to choose not just an appealing logo but the right design for their success.There are several things to keep in mind when creating your identity (logo, name, etc.) but it is always important to remember simplicity in logo design and how it will make the difference between your audience remembers or forgetting who you are!

      Thanks,

      Look forward to future discussions…

  2. Kevin Lim

    May 2, 2016

    Great content. It is true that if a logo is simple, it will be easier to remember. It will be better if you could provide some visual examples of Nike logo and MacDonald logo. Input visual examples will attract the readers more. Keep up the good work! Looking forward to more great content!

    • Salvatore Jenkins Jr. author

      May 16, 2016

      I look forward to creating more great content and visual examples will attract the reader. After all it is a logo site and it is all about the eye-catching visuals.

  3. Jeff

    May 13, 2016

    You’re spot on here Salvatore. I’m in the stages of creating my own logo and I thank you for the information on your page. I now have some great “simple ideas to move forward with.
    With kind regards,
    Jeff.

  4. james

    January 1, 2019

    i agree about the simplicity in logo designing does occur a difference as designer some times rush a design alot and that gives bad impact.

    • Salvatore Jenkins Jr. author

      February 17, 2019

      It’s been a while since I have posted on this website and reply to comments. I am happy to see the content and posts are still getting a reaction. Designers definitely rush designs and make designs to complex. This is definitely an issue with a lot of the freelance websites where clients often pick the design that is flashy, to complex, too many colors and designs that have elements that are overused!

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