SIMPLICITY IN LOGO DESIGN
To many times I have notice a lot going on in a logo design, more then two colors, multiple visuals (icon / symbol ) and far to many fonts used. By doing this the designer or client doesn’t realize this strays away from the true purpose of a logo. While going to school for my Associates in Specialized Technology in Multimedia my 3D animation teacher always use to say “Keep it Simple Stupid” by doing this the logo will remain timeless and memorable which are two key elements to remember while designing a logo.
SIMPLE IS MEMORABLE
A logo that has a complicated design will be far less likely to be remembered or recognized vs it’s simple logo counterpart. For example take the Nikey swoosh or the McDonald’s arches, both simple yet recognizable shapes and both have been around for a long time.
LOGO DESIGN MUST STAND THE TEST OF TIME
Well designed logos are clean, simple and timeless. When business evolves the one thing that must still hold it’s relevance is a logo, over time a logo can be tweaked a little here and there but still must keep it’s original form to remain effectiveness. Clean and simple designs allow for small changes while still holding a recognizable icon. A logo can be used in many different medias such as billboards or business card, it can be display in small or large sizes, different colors, a logo must be versatile and complicated details can get lost if shrunk to a small size which is one of the most important reason for SIMPLICITY IN LOGO DESIGN!
As always I look forward to the expertise of other designers and look forward to reading your comments on the topic of Simplicity in Logo Design.