8 Comments

  1. Julius

    June 21, 2016

    Wow a lot of good information. I been thinking on creating a logo for my website but I think with your experience you be able to do a better job. Im going to contact you so I can tell you my idea so we can creat a logo for my site.

    • Salvatore Jenkins Jr. author

      June 21, 2016

      I look forward to discussing your future logo and glad the information was of value to you!

  2. Kevin

    June 24, 2016

    I am an online blogger and I just created my first logo ever and I think that it looks pretty good. This contains great information on how to avoid the common mistakes of redesigning a logo. Hopefully I will not have to resigned my logo anytime soon because it took me a couple hours just to make something basic. Do you make logos for people or just write about them?

    • Salvatore Jenkins Jr. author

      June 24, 2016

      I’m glad you found the information in this post valuable… I am a freelance graphic design! I design logos and enjoy every step of the adventure but it can be time consuming but in the end it is always worth it! To see the design take shape is rewarding and satisfying.

      Thanks Kevin,

      Hope your happy with your new design and take pride in the fact your designed it yourself! If you would like any feedback on the design don’t hesitate to contact me…

  3. Anh Nguyen

    June 24, 2016

    Salvatore,

    I am not planning to redesign my logo anytime soon, but as a fan of design in general I found your post very interesting with real life example. 🙂

    The latest logo went wrong I noticed recently is Instagram, it veered off so far from its’ original concept that I can’t stand looking at it on my phone, On top of that, it looks cheap and generic.

    In my opinion, the most important thing when it comes to redesign your brand in any areas is to keep the original feeling to it. You can go for a more flat and modern design instead of a 3D one, but it’s generally a bad idea to do a 100% make-over until others can’t recognise you anymore.

    Thanks for sharing!

    Cheers,
    Anh

    • Salvatore Jenkins Jr. author

      June 25, 2016

      The Instagram logo is a prime example of what not to do when redesigning a logo! The most important thing when redesigning a logo is to not stray to far from the original and make subtle changes!

      Thank you for a resent logo redesign example and for another great contribution to the Logos and Simplicity community.

  4. Evie

    November 29, 2016

    Some cool info and its quite eye opening to see what even a small change to a logo can make to your perception of the business. I agree with your view on the yahoo logo – the original did seem much more dynamic.

    I recently modified my logo for my photographic business. After looking at the logo that a designer had built for me and used for a few years I realised that it could be amended to make it slightly simpler and fit with my branding more. The original designer had used three fonts and I thought this was a bit too many plus the word photography really could not be read at a distance. I actually like the changes as the name jumps out more.

    • Salvatore Jenkins Jr. author

      December 4, 2016

      It’s amazing how much of an impact a simple design can have and how too much going on can hurt the overall identity message!

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