MY LOVE FOR GRAPHIC DESIGN, THE PASSION WITHIN!
I am a freelance graphic designer and I have a growing love for it but why you ask? Graphic design is a huge part of my soul and who I am. All aspects of designing excites me, creating, thinking, solving complex problems and designing a better visual world! Once I discovered my passion for graphic design I never wondered how to express myself creatively, the design process has always brought me peace and serenity. Let’s break my love down…
All my life I have had a passions for creating and most of my time has been consumed by it. This passion for creating has stem passed just designing logos and graphic design. All forms of creating has drove my passion, drawing, graphic design, web design, carpentry, arts and crafts, etc. When I am creating it becomes me, I get lost in it, time doesn’t exist, I don’t realize I’m hungry, I forget I have to use the bathroom and the space around me doesn’t exist. There is no better feeling then creating something eye pleasing and seeing that creations coming to life from just a sketch to a functional entity of it’s own. One creation encourages another,all single designs become a petal on a beautiful flower and serve one purpose to please all around and serve a purpose.
Believe it or not even the thinking process that starts when your are approached by a client or after reading the brief is enjoyable experience in itself. It is the initial start of your adventure and where all the magic starts to take place. I always get excited when I start to think about where the design process will take me and how I might solve the issues that face me when designing a logo or any graphic material.
Every project begins because there is a problem that needs to be solved and it is the one part of graphic design work that is fun as well as frustrating for me. When approached by a client for lets say a logo design there is a list of initial problems that needs to be solved, a business is being started, there is a need for a visual representation, the visual needs to showcase the business’ core attributes, it has to portray the quality of service offered, give the impression of trust,must be unique and memorable. Whatever design project we as graphic designers work on has a problem to solve and helping others solve the that problem is rewarding.
CREATING A BETTER VISUAL WORLD
Of all the above reasons this is by far the best reason for my love for graphic design and designing logos to be more specific. We as human beings are very visual species and it starts as children when reading illustration books. Even as adults when reading a novel we need the author to paint a picture in our minds by using words.
If you want to be a good graphic designer you must paint a picture as well, a digital picture that creates keywords in the viewers mind such as trust worthy, competitive, quality, helpfulness and dependable. I think the saying goes a picture paints a 1000 words or at least that’s how I’m going to word it for the sake of this post and discovering those words is always rewarding to me. Your visual masterpiece is going spread throughout business, throughout the world and you have the opportunity to create a visual pleasing experience for all, EXCITING!
PROS AND CONS
Like any profession there are pros and cons of being a graphic designer. I have already discuss most of the pros for me, being creative, getting mesmerized by the design process and most importantly not feeling like it work but rather it’s fun.
Now the cons but before I dive into the frustrating part of being a graphic designer I first want to say that my love for graphic design runs so deep that I even enjoy the cons. How crazy does that sound? Because I have a passions to create and design I am programmed to always find the bright side in the areas the frustrate me.
Clients who believe they are the graphic designer and they know whats best is definitely a cons for me. I never let a client instruct me in the design process and never let them take the lead. Now don’t get me wrong you need a clients input but you are the designer, they hired you for a reason and this is your opportunity to plant the idea in their mind that you know whats right for them and prove to them your design visually speaks there business without words.
The competition is many and sometimes you will be looked over by a far less qualified designer who frequents bad graphic design techniques because lets face it if you put several designs in the face of a client they will almost always pick the worst design. This is more commonly seen on the freelancer site such as freelancer.com, 99designs or Design Crowd but there are times you can make some money or build a network through these site so they do have their purpose. However, me personally I have seen the worst design win the contest or get the jobs to many times on these freelance design site and I have also had a client choose the worst logo design out of a couple of ideas I sketched.
Well this is where my final words get spoken, if you made it this far I’m sure you understand why I love graphic design and why I have a passion for it. If you have asked yourself should I be a graphic designer I hope my expression of the love I have for graphic design has made you realize you want to be part of the amazing world of design. Designing is not just one of my skills, it part of my soul, a way to express myself and it is a way of life.