MLB HAS REASON TO PURSUE TRADEMARK DISPUTE AGAINST OVERWATCH LEAGUE LOGO?

Overwatch League LogoBlizzard decided to go with a pretty simple logo design for there Overwatch League, a logo design that utilizes negative space, gray on the left side and orange on the right which reveals a Overwatch character in the center. A logo which is pretty similar to the NBA and MLB logos. MLB is now considering a lawsuit because they believe the logo is to similar to theirs and infringes on the trademark.

On March 28, 2017 Overwatch league had their logo approved for trademark but with every new trademark there is a standard month for anyone who wants to oppose the logo because they believe it is similar to theirs or requested more time to determine whether the design somehow a copy of an existing trademark before the trademark is registered. Now the trademark office granted MLB the extension of 90 days and that extension will soon come to an end.

As of now there has been no official word that MLB has entered there reasoning behind why they believe the Overwatch logo is similar to theirs and why the trademark registration should be denied. Who knows what they are waiting for beside they really don’t have a legitimate argument because where it is similar, it’s not the same and definitely not a copy.

MLB Style Logo DesignWhy MLB Trademark Dispute Is Not Justified?

When I first heard of this dispute the first thing that came to mind was my post on Overused and Abused Logo Design! There are many logos that utilize this technique and with all do respect it’s not creative anymore. For instance the NBA (National Basketball Association), MLG (Major League Gaming), NICA (National Interscholastic Cycling Association), AMA Motorcross, AHL (American Hockey League) which uses a circle but is till similar and many other logos that use the same design technique as the MLB logo. Many of these over used logos all use the same color scheme, at least Overwatch League went with a different colors scheme and can definitely not be confused with the MLB logo. This is a very common practice for a business to choose a shape, cut a silhouette out and choose to colors for the opposing sides. MLB can trademark the silhouette and exact design on their logo but I don’t think they can trademark the technique. I think the overall lesson here is remember logo design still requires creativity!

Final Words

Let’s me know what you think in the comments down below, does MLB have a case? Does the Blizzard Overwatch League logo infringe on MLB’s trademark? or do you agree that all Blizzard did was adapt a logo design technique that have been used many times before and if MLB goes after Overwatch league, they might has well go after all the other logo designs that have the similar designs?

6 Comments

  1. KentD

    July 23, 2017

    Hi Salvatore,
    Your site is very attractive and sleek! Of course, you are a graphic designer, we would expect nothing less!
    Visually your site hits the mark but once I start reading your content I see where the site needs work. You need to correct grammatical errors.
    For example:
    MLB has reason to pursue trademark dispute against overwatch league logo?
    should be:
    “Does the MLB have reason to pursue trademark dispute against overwatch league logo?”
    I recommend working with a strong writer to fine tune your articles. Poor writing can severely damage a reputation.
    The website colors and graphics are the best that I’ve seen on WA, once the writing is tightened up you’ll have a very fine site.

    • Salvatore Jenkins Jr. author

      July 25, 2017

      Thanks I try… I do however have to go through and proof read. I will have the errors corrected in no time…

  2. Nico

    July 27, 2017

    We have heard a lots regarding logo dispute. This article clearly explains the case. Readers can have a better picture of the issue and make a better judgement. We are not an expert in this area, however, it surely gives us some insights on logo design and trademark protection. Thanks.

    • Salvatore Jenkins Jr. author

      July 28, 2017

      It just shows how important it is to do your research and make sure your design is unique. It can also be very easy for someone to claim your design is too similar to their identity so best practice is to shoot for unique one of a kind design as hard as that maybe sometime!

  3. Randy407

    July 30, 2017

    I am sure not a graphics designer but I see where MLB should have no case with this one, I mean look at the NBA, MLG and the other logos you showed us. They should not be allowed either if that is the standard. But again I am sure it would get expensive to challenge the NBA. Very interesting information thank you.

    Randy

    • Salvatore Jenkins Jr. author

      July 31, 2017

      It definitely can get expensive to challenge some of these other businesses that have been around for some time… I personally think it is more of a technique then something unique to MLB but that is just my opinion. However it is definitely something that is over-used and abused!

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