IS MY LOGO UNIQUE?

There is no sure fire way of finding out whether the logo you just designed or had design by a graphic designer is unique but there are ways of researching which my produce some results.

GOOGLE IMAGE SEARCH

Does google image search work? Probably one of the least effective is google image search but it can produce some results and can sometime determine whether your logo design has already seen the light of day.

STEPS TO USING GOOGLE IMAGE SEARCH:
  • First you must have a jpeg or png of the logo icon
  • Visit google.com
  • click images located on the top right navigation near the sign-in button
  • In the search bar on GOOGLE images click the camera iconGoogle Camera Icon
  • Either past a url link to the image or click upload an image to use a file from your computer

After following the steps above google image search will provide it’s best guess as to what the icon or logo represents and sometimes it is spot on.

Google Image Search

NO RESULTS, WHAT’S NEXT

When google image search produces no result, you might want to continue your research but where can you turn next?

TIN EYE

Tin Eye is an image search that functions very similar to Google Images and has 15.1 million images index. The website also offers Corporate and Enterprise image tracking for companies who want to keep track of where their images show up on the internet.

STEPS TO USING TIN EYE

  • Visit tineye.com
  • Type in an image URL or upload an image file from your computer
  • Tin Eye will search it’s index, if the image is being used somewhere and is within their index it will show in the image search.

A logo Search Tin Eye nikeSEARCHtineye

As Google Images it does have it’s cons… If the image isn’t indexed with Tiny Eye it won’t show up but remember this doesn’t mean your off the hook and your logo design is unique. However, if the image is indexed with Tin Eye it will show you everywhere the image or icon shows up on the internet and also could show you who or what it is associated with.

UNITED STATES PATENT AND TRADEMARK OFFICE

USPTO is where you go to file a trademark for your corporate identity, logo and company name alike. The website all though somewhat confusing does have a trademark search for names and a logo / icon that has been register for a trademark.

The system goes by design search codes that represent a type of image or logo design which can be found at the USPTO website. Personally I wish the system allowed for uploading a png or jpg and produced search results similar to the google image or Tin Eye.

TRADEMARK AGENCY

There are many agency out there that offer trademark search services such as Legal Zoom or Trade Markia that will do the research for you and determine if your design has been used or trademarked. This method most likely will be the most effective but it comes with a fee and the price all depends on the agency.

OTHER METHODS

This is where the internet and it’s vast community comes into play. Hit the message boards such as Logo Pond or Linked In and ask the message to search for you, chance are somewhere has seen the logo before. You can also post your logo on Brand Crowd and ask for the logo to be critiqued, someone might recognize it as being associated with another name or company.

CONCLUSION

Most important thing is to do your research, the internet is a large database of useful information and a large community of individual willing to assist with any knowledge they might have. As always design simple, clean, eye-catch, timeless and unique logo design.

8 Comments

  1. ThunderAndRain

    June 3, 2016

    This is some great information about determining the uniqueness of your photo. I like to right click on images while using google chrome to search it in google. I’ve found quite a few stolen images that way. Keep up the good work! I really like the layout and design of your website. Cheers.

    • Salvatore Jenkins Jr. author

      June 3, 2016

      Google is a powerful tool, it is more then just a search engine and it is a proven asset to any business. Thank you and I intend to keep up the good work. I not only set out to teach but hope to learn from others in the process and that is the purpose of Logos & Simplicity.

  2. LO Diaz

    June 3, 2016

    Very interesting post. Most of the things you mention are completely new to me. This is actually very good because now I can research for my logo … that I just happen to created it and just because it was created by me I thought it is unique.
    Thanks for your post it has been really helpful.
    LO Diaz

    • Salvatore Jenkins Jr. author

      June 3, 2016

      Thank you I’m glad the article was informative and knowing for sure if your logo is unique is very important in the beginning development stages. If your customers or followers get use to associating you with the logo you use, some time down the road you decide to trademark it and find it is already in use, now you have to change it. This very thing could make your brand look unstable and not trust worthy. Your brand could also be confused with another, not good for business or relationships!

  3. Joe

    November 29, 2016

    My wife and I have had a small business for a couple of years now. We actually have a couple of separate businesses that could each use its own logo. Without really understanding the importance of logo in branding, we haven’t really taken time to work on developing one. Your site has got me thinking and given me a few ideas…at least a starting point. Thanks Salvatore!

    • Salvatore Jenkins Jr. author

      December 4, 2016

      I am glad to here that I can help and get the brainstorming started in the right direction. If you need any help or advise along the way, please don’t hesitate to ask!

  4. Jack Taylor

    August 13, 2017

    Hello Salvatore,

    I really enjoyed reading your article IS MY LOGO UNIQUE? I didn’t know you could check your logo with Google image search. Google does everything now a days. They are much more than a search engine. Thanks again for the great info and keep up the great work! I like how you designed and payed out your website.

    Jack

    • Salvatore Jenkins Jr. author

      August 14, 2017

      Thank you for the comment!

      Google is a great resource for a variety of things and comes in handy for many of tasks graphic design will through at you!

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