HOW TO AVOID THE LONG DESIGN PROCESS AND STILL GET A GREAT LOGO!
Well it’s crunch time, you are starting a business and have lay down the foundation but found yourself with very little time for the visual representation side of the business but need something such as a logo to visually represent your business. As we all know first impressions are important and any successful business needs good design to convey the message to their audience. Now finding or designing a visual representation that conveys what your business is, what your services or products are and how you do business is delicate process. The logo design process should not be rushed, should not be thrown together and their should be plenty of time as well as thought put into the end result. However, if you have reach crunch time and just don’t have a lot of time to invest or want to avoid the long design process (which I don’t suggest) there are ways of still getting a well design logo that visually expresses the very message you seek to convey to your audience and customers.
Get A Well Design Logo But Avoid The Design Process!
If you happen to find yourself with very little time to devote to the design process and looking for a way to jump straight to a perfectly design logo that fits your business just right I would suggest checking out some of the pre-design logo websites or asking a design you may know if they have any unused logo design that they believe would work well to represent your business.
There are plenty of Pre-design Logo Website on the internet such as Brand Crowd, Logo Ground, Stock Logos, Logos My Way, Design Hill and many many more. Now for logo designers who have unused logo design like I do that need a good home this is a great way to give them a purpose but this post is intended for those who are on a truncated timetable and in seek of a well design logo.
Now as a designer I have used Brand Crowd, Logo Ground, Stock Logos and Logos My Way. A designer must upload their logos, wait for a panel to look over their design and approve it for sale. The approval process looks for uniqueness and overall design quality. There are several categories on each site, plenty of good designs to choose from and the opportunity to work directly with the designer to tweak the logo design to fit your business. You can download the logo and work on tweaking it yourself if you have a little design knowledge but I suggest taking advantage of any logo designers who are willing to revise the design.
PRE-DESIGNED LOGO GUIDELINES
When looking for Pre-Designed logos I have some suggestion, guidelines if you will, that I think you should keep in mind when searching for the right design and weeding out designs that will do more harm to your brand then good. Now I know time is of the essence but I believe there still needs to be some structure to the process and before you just choose a design because you are fond of its appeal, you should make sure it is an effective fit for your business.
GET TO KNOW THE DESIGNER AND THE DESIGN
You should get to know the designer you are purchasing from and the design you are thinking of purchasing. What is the designer’s background? Ask them to see a portfolio? Give them a brief of your business, what it is and what your services are? Then ask them to explain why the logo you are thinking of purchase would fit your business and product. Let them know your intended audience and what messages you would like to convey? If the designer can provide an explanation that makes you confident the design will successfully convey your business message then, by all means, this is the right design for you.
TAKE ADVANTAGE OF REVISIONS
If the designer is offering revisions take advantage of this, don’t just purchase the design and go about revising yourself. Revisions give you the opportunity to tweak the logo to your liking and get the right color scheme that will better convey your business’ message to your audience. Do keep in mind the designer is educated, has a certain amount of experience in taking a message and converting it to a visual design so don’t get to caught up in what is appealing to you because that just might properly get your business message to your audience.
If you’re limited on time and need to bypass the long design process then purchasing a pre-designed logo is an option.There are some really well-designed logos out there without a home and just might get lost amongst all the really bad design. If you have decided your time is short and you think that hiring a designer to design a visual representation of your business will take more time then you have, choosing the right pre-design logo could save time. My only suggestion is before making a final decision on a final design or making a purchase make sure you and the design selling the logo have both agreed it properly represents or convey your business’ message or you will find it does more harm than good.
Have any question about pursuing a pre-designed logo or logo design in general please don’t hesitate to ask below in the comments and also remember if you have a limited budget I do offer free logo design which just might be what your looking for and also check out the store for pre-designed logos!